michelin events unit

building a strong connection with customers

When attending large scale business events we want to ensure we provide a space for our customers to talk about how their business is running with Michelin or if they are considering switching to Michelin tyres or services to improve the performance of their business.

This design was specifically designed for the 2025 Cereals event which is an agriculture event. Despite all of the panels being interchange able it was important to make sure a many parts of the unit as possible would be useable for all business lines. To get around this issue I decided to only make the left and right related to the event. In this case we were partnering with Tract Air so the right wing was dedicated to them so they can promote their brand.

I ensured that Michelins brand identity was strongly represented by using their bold blue colour scheme and interating Bibendum (The Michelin man). I also made use of the some of the smaller panels across the top to promote Michelin social media channels and the website to help increase traffic to these pages.