Michelin trackdays

Michelin X SB Coaching track days are all about showcasing the true performance of Michelin motorcycle track tyres. If a customer wants to take part in this one of the track days all they need to do is purchase a set of eligible Michelin tyres and email their proof of purchase to the marketing team. I would then send out a unique code for £40 off their chosen track day.

In this campaign it was my responsibility to make the promotional material for the dealerships taking part in this promotion and have design direction on the social assets made. This campaign ran throughout May and June with paid online advertisements throughout various social media platforms. It was also integrated with our monthly newsletter and social media planned posting.

Donington proved again to be the most popular track day due to the time and year and the rich history of the track. Brands Hatch followed as a close second. the reason for picking these two tracks in particular was down to location. They are not only very well known and riders preferred tracks but where they are located allow for more people to consider taking part in the promotion as they would not need to travel as far for the trackway as they are in heavily populated areas.

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