LEGENDS NEVER TAKE THE EASY WAY

An adventure filled with off roading, content creation and challenges

In 2023 BFGoodrich took a trip out to Scotland in the highlands to build a stronger relationship with brand ambassadors and teach them how far they can push their over landing vehicles with BFGoodrich tyres.

I helped to take this idea to the next level in 2024 by visiting the Pyrenees mountains in Bassella Spain. The main objectives for this event was to have a low Coster Per Engagement, generate engaging content for the BFGoodrich social media channels showing the true capabilities of their tyres and build a strong relationship with brand influencers. We took out a team of content creators including Joe Achilles, Jimmy DeVille and Tati Reed. Along side photographers and videographers such as Patrick Whelan. Throughout this event I supported the UK BFGoodrich brand manager with activity planning, budget management, relationship management between content creators as well as social media tracking on the content we created.

Throughout the whole event I was responsible for keeping all attendees well informed on the activities through out the day, ensuring that the hired content creators are publishing high quality content throughout the trip as well as making content to post after the event. I also conducted daily check ins on TRAACKR to see how the content is performing and that we are are on track to achieve our CPE.

I helped to set up one of BFGoodrich’s biggest events outside of the UK. We took out multiple content creators, photographers and videographers to create content to out in Basslla, Spain to show the capabilities of some of BFGoodrich’s tyres include the All- Terrain T/A KO2.

For this event I was responsible for keeping track of the budget, designing a logo for the event, planning out activities and tracking social media insights.

*All images were taken by @Patrick.films (Patrick Whelan)