MXGB PARTNERSHIP
THE OFFICIAL BRITISH MOTOCROSS CHAMPIONSHIP SINCE 1951.
Michelin are the official tyre partner for all of the MXGB races throughout 2025. After having meeting with my team and MXGB I was assigned a range of jobs including design, logistics and partnership management.
As part of this sponsorship Michelin would have brand presence around the track swell as sponsoring the VIP zone at all 9 races. To ensure we had a strong brand presence I had designed a range of posters around the MICHELIN Starcross 6 tyre range which were the tyres which michelin riders would be racing on. Included on this poster was QR code for a giveaway of Michelin branded items to encourage lead generation for our CRM.
It was also my responsibility to follow up with the MXGB team to inform them on what changes would like making in terms of the placement of Michelin branded items as well as asking what else we can do to support them in the planning of the events.
I planned the the MXGB from a Michelin perspective in junction with the 2 wheel brand manager. My responsibilities were to create lead generation, design adverts for the MXGB magazine, logistics of michelin POS, onsite brand presence, design A1 and pull up banners for the VIP section at all of the events.
I attended the first event at Hawkstone park March 30th 2025 so meet with the MXGB team, speak with michelin sponsored racings teams as well as checking everything was inline with brand guidelines.
